New Brand & The Future of Pastiche

Branding by Monarch Design Co.

When I started Pastiche in January of 2018, I hit the ground running. My sister put together a quick logo for me and off I went. Since I’ve been growing and thinking about what the future of Pastiche will be, I figured this was my chance to think about what the Pastiche brand is and can be.

Last year, I partnered with Monarch Design Co. for a new brand and website building experience. We were set to launch early 2020 and I was so excited to finally work with a professional on fonts and colours and most importantly, what I wanted my brand to feel like.

(Inspiration photos via Pinterest)

Enter COVID and yet another thing will never be the same. Yet, somehow, working with Monarch and focusing on this website and more generally my business, is what kept me going throughout quarantine. Don’t get me wrong, I was a mess. 2020 business was completely wiped out. Our own wedding dreams slipped away. The constant fear of the world and for our most vulnerable loved ones. You know, general existential dread. But focusing on this project gave me the light I needed to imagine what life post all of this could be, what Pastiche could be.

Ashley quickly picked up on my love of blues and bold tiles, and incorporated them into a design that feels fresh, modern, classic, and bold all at once. It was like a breath of fresh air. I felt like Pastiche has truly arrived. It’s here, it’s current, but it leaves so much room for growth. There have been so many things in the works for months and months, and now with this solid branding and new site, I feel like I have that pep in my step needed to launch all of these new and exciting things.

The truth is, it can be a scary thing. I overthink everything all the time. But when you run your own business, you have to own your decisions for that business. Investing in this brand and this site at this time is exactly what I needed to do to give me the confidence to leap into more. My own learning, coaching, creating - so that I can be a better creator, educator & inspiration to others.

The Pastiche wedding vision extends to so many other things. COVID forced me to think about what my contribution can we beyond weddings. Intentional living. Meaningful community. Constant learning. Creative freedom to explore beyond what you’re “supposed to do” and are “good at” now. In a year of so much stress and uncertainty, I know a lot of us have also been re-evaluating our lives with so much renewed focus and clarity. I’ve become clear on the fact that I will no longer be the one to hold myself back. When I have great ideas that I think others will benefit from, it’s my duty to try and bring that to fruition. Pastiche is about collaboration, about artists and the beauty that happens when they come together, about enjoying those ordinary moments of life by making them beautiful and authentic. Whether it’s a new kind of wedding service, or courses for would-be planners or a #PasticheLiving community, or a million other potential ideas that run through my mind, I’m all in.

So tell me friends, what do you think of the new branding and website? What do you love most? What can we do better? What would you want to see from Pastiche in the future? Why do you love following us? Would love to get your feedback!